eToro CEO: AI Will Turn Retail Investors into the Next Warren Buffetts

For eToro CEO Yoni Assia, the divide between Wall Street’s elite and the everyday retail investor is shrinking, and artificial intelligence is the bridge. Speaking at the Yahoo Finance Invest event on Thursday, Assia painted a picture of a future where the sophisticated technology once reserved for top-tier quantitative hedge funds is placed directly into the hands of the average user. The key, he believes, lies in AI’s ability to digest the collective wisdom of history's greatest financial minds. Because AI has read every book, memo, and strategy ever written by the "best investors in the world," it can now act as a personal mentor for anyone with a smartphone.

This isn't just a theoretical ambition; it is a reality already taking shape on the eToro platform. In August, the company rolled out a suite of AI-powered tools and APIs that allow users to build their own investing aids. Since then, the community has developed applications that mimic the distinct personas of legends like Benjamin Graham and Warren Buffett. As Assia explained, a user can now ask these digital avatars to review their portfolio, offer comments in the style of the Oracle of Omaha, and even suggest rebalancing strategies based on those classic insights. Alongside these personas, the platform debuted "Tori," a chatbot designed to answer real-time questions about market movements and analyze how global events might impact a specific user's holdings.

For Assia, who has been trading since he was 13 years old, this technological leap aligns perfectly with the mission he and his brother set out on when they founded eToro in 2007: to demystify investing for the masses. However, he remains pragmatic about the effort required, distinguishing clearly between "investing" and "trading." While he believes everyone should learn to invest, he views active trading as akin to "professional sports" a discipline requiring immense time, effort, and skill to consistently beat the indexes.

This focus on technological innovation comes against the backdrop of a significant year for the company. Following its debut on the Nasdaq this past spring where it raised $310 million the stock has seen volatility, closing its first day at $67 before correcting downward by roughly 40%. Yet, the underlying business remains robust. Earlier this week, eToro reported strong results for the third quarter of 2025, driven largely by a resurgence in crypto trading popularity. The company beat earnings expectations with an adjusted EPS of $0.60, an 18% jump year-over-year, while net contribution rose 28% to $215 million. Signaling their belief in this trajectory, the company announced a $150 million share repurchase plan, a move Assia cited as underscoring their confidence in eToro's long-term growth and commitment to delivering value to shareholders.