Alibaba Launches Qwen App: The Strongest Push Yet into Consumer AI

The race for consumer artificial intelligence just saw one of its biggest moves yet, as Alibaba Group launched the public beta of its new Qwen App on Monday. This release marks the tech giant’s strongest, most decisive push to bring its advanced AI capabilities directly into the hands of everyday users. Powering the new application is the company’s latest and most sophisticated foundation model, Qwen3, which is now set to serve as the main consumer interface for the entire Qwen series.

Currently available for free to users in China across iOS, Android, web, and PC platforms, the Qwen App is designed to be much more than a simple chatbot; Alibaba describes it as a smart personal assistant built specifically to carry out complex tasks. Its feature set is remarkably broad, offering everything from deep research and AI-assisted coding to camera-based tools and voice interactions. The company highlighted the assistant's speed and efficiency, noting that users can expect it to generate a complete research report and even create a multi-slide PowerPoint presentation within seconds all from a single, simple command.

While the app is focused on the domestic market for now, Alibaba has already confirmed plans for an international version to be rolled out at a later date, signaling its global ambitions. This major consumer product launch underscores the massive strategic commitment the company made earlier this year to the future of artificial intelligence, which includes a pledge to invest at least 380 billion yuan over the next three years into AI infrastructure, foundation model development, and native applications.